We believe organizations who develop leaders will grow and thrive. Investing in leadership talent will become your critical path to individual, leadership and business growth.


We see the extraordinary demands and expectations placed upon today’s executives and owners every day. Your business leaders will benefit from an objective, outside perspective as they wrestle with challenges.


Combining our leadership development expertise with your focus and commitment will provide proven results with willing executives, entrepreneurs and emerging leaders.


We know what works, and how to sustain the changes you invest in.


Our “Why”

People are brought together, connected and engaged by the answers to why.

Our Beliefs

Beliefs have the power to create and inform our clients what’s most essential.

Our Promise

Our promise is our commitment to you – proven leadership growth.

About Dan

As the founder and president Dan has created and managed the strategy and client experience for Loichinger Advantage LLC since 2007.  With over 25 years of leadership and executive development experience, the firm focuses on helping leaders and organizations grow through executive coaching and development solutions.

As a result of his expertise, the firm has earned a Net Promoter Score of more than 90% since it’s inception.  Projects have included executive coaching, strategic planning, 360-degree assessment, leadership development, organization restructuring, change management, organization development and development of high-potential candidates.

In addition to his client work, Dan is actively engaged in family, recreational and community activities. You may spot him at a Middleton Chamber meeting, promoting the Middleton Endowment, riding the countryside on his road bike, facilitating executive roundtables, serving the Salvation Army, or traveling to visit with family and beautiful landscapes.