Companies who invest in leaders
will rule the marketplace.

Purpose and strategy will guide
your leadership journey.

Hold tight to the principles
and ideals of leadership.

Executive leaders drive organizational
growth and renewal.

Invest in Proven Leadership Growth

Loichinger Advantage LLC serves Wisconsin companies ready to enhance leadership capability, foster organization growth and drive marketplace advantage. As the founder and principal, Dan works exclusively with CEOs, executives and business owners from independently-owned, middle-market businesses.

Dan and his clients navigate the path to success together in an environment of confidentiality, discovery and trust. Although every client and leadership journey is unique, his goal is fulfill his professional commitments and develop enduring and meaningful relationships while enabling clients to achieve ‘Proven Leadership Growth.’


Our Clients

By interacting regularly with other successful CEOs in a transparent and open relationship, I not only learn, but also feel the challenge, respect, and connectedness that you would hope for in a strong peer group.

Scott Gittrich | CEO

Toppers Pizza

Dan asked the hard questions while guiding me to rediscover my strengths and passion, as I worked to better meet challenges and improve my leadership ability.

Mary Tilton | VP, Operations


I found Dan to be a great listener who provided constructive feedback at the same time. Though I have 25 years of career experiences, I had never tried coaching before. Dan offered a refreshing perspective on how to make the most of it. I wouldn’t hesitate in recommending him to anyone who, like me, might be wondering if they need a coach. The experience was invaluable to me.

Carolyn Jenner | CEO

Junior Achievement, Europe

Dan was engaging, a great listener, and extremely thought provoking as our strategy coach & facilitator. I highly recommend Dan.

Tina Fuhs | HR Director

Wismarq Corporation

Vistage Round Tables

Latest Blog Posts

My Sincere Thanks

My Sincere Thanks

I want to express my gratitude to In Business and members of the Executive Register for voting my firm, Loichinger Advantage LLC as a Finalist in this year’s Executive Choice Awards.  We were one of several firms to be recognized as winners in the Management Training Company category.  This group of executives from the Capital Region have selected us as a finalist in this category three of the four past years!

Service Leads the Way

Service Leads the Way

Service has been a core value of mine, even at an early age. From my family upbringing, to scouts, to my service fraternity to how I volunteer my time.  Service to others is a core thread in the fabric I call live.

In Pursuit of Wisdom

In Pursuit of Wisdom

One of my greatest life lessons is the amount of wisdom available to me. Not far behind that nugget of earning is that people are key to accessing that wisdom: bosses, mentors, authors, colleagues and family. One of the ways we ‘quiet people’ take wisdom in is through books.  I love books!  I’ve read hundreds of books on all sorts of topics, and yet when all is said and done, I go back to my favorites over and over again.