Companies who invest in leaders
will rule the marketplace.

Purpose and strategy will guide
your leadership journey.

Hold tight to the principles
and ideals of leadership.

Executive leaders drive organizational
growth and renewal.

Invest in Proven Leadership Growth

Loichinger Advantage LLC serves Wisconsin companies ready to enhance leadership capability, foster organization growth and drive marketplace advantage. As the founder and principal, Dan works exclusively with CEOs, executives and business owners from independently-owned, middle-market businesses.

Dan and his clients navigate the path to success together in an environment of confidentiality, discovery and trust. Although every client and leadership journey is unique, his goal is fulfill his professional commitments and develop enduring and meaningful relationships while enabling clients to achieve ‘Proven Leadership Growth.’


Our Clients

By interacting regularly with other successful CEOs in a transparent and open relationship, I not only learn, but also feel the challenge, respect, and connectedness that you would hope for in a strong peer group.

Scott Gittrich | CEO

Toppers Pizza

Dan asked the hard questions while guiding me to rediscover my strengths and passion, as I worked to better meet challenges and improve my leadership ability.

Mary Tilton | VP, Operations


I found Dan to be a great listener who provided constructive feedback at the same time. Though I have 25 years of career experiences, I had never tried coaching before. Dan offered a refreshing perspective on how to make the most of it. I wouldn’t hesitate in recommending him to anyone who, like me, might be wondering if they need a coach. The experience was invaluable to me.

Carolyn Jenner | CEO

Junior Achievement, Europe

Dan was engaging, a great listener, and extremely thought provoking as our strategy coach & facilitator. I highly recommend Dan.

Tina Fuhs | HR Director

Wismarq Corporation

Vistage Round Tables

Latest Blog Posts

2018 Member of the Year

2018 Member of the Year

Members of Vistage 05623 recently selected Eric Ripp, President of PPI as their most valuable member for 2018.

Leadership Learning’s from GILD 2018

Leadership Learning’s from GILD 2018

I had the great privilege of attending and providing executive coaching to eight strategic leaders at this year's Linkage's Global Institute for Leadership Development (GILD).  In addition to coaching incredibly talented executives from around the world, I am able to...

Important Lessons Learned from Brene’ Brown

We see many lists on LinkedIn feeds with important leadership books for us to read. I’m sure you see the same lists and read many of the best books from this list, as I do. One of most impactful books I’ve read recently didn’t emerge from one of these lists, but my daughter, The Gifts of Imperfection, by Brene’ Brown.