Executive leaders drive organizational growth
and renewal.

Invest in Proven Leadership Growth

Wisconsin business owners and executives live in a world that is more isolated, less black and white, has expectations that grow exponentially, and is filled with diverse people and opinions. They need help!

Loichinger Advantage brings optimism, offers hope, and focus on work that makes a difference for people who see what they are up against, and know they can’t use what got them there to succeed any more. 


Executive Coaching & Development Services

Chief Executive Roundtable

There’s a lot riding on your decisions. The Chief Executive Roundtable will help you make more effective decisions, many of those leading to powerful results.

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Vistage Inside Roundtable

Vistage Inside is a unique executive development program designed for your senior leadership team. It combines dynamic group meetings, speaker workshops and individual mentorship. 

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Trusted Advisor Roundtable

If you’re working to build the leadership talent for your organization to grow and prosper, we can help by leveraging leadership assessments that are contemporary, easy to understand and validated.

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Executive Coaching

Our coaching process is a proactive leadership development strategy for growing organizations, not a remedial program for those struggling to meet the changing expectations of senior management.

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Dan Loichinger

InBusiness Finalist - 2020About Dan Loichinger

As the founder and principal, Dan works exclusively with CEOs, executives and business owners from independently-owned, middle-market businesses.

Although every client and leadership journey is unique, his goal is fulfill his professional commitments and develop enduring and meaningful relationships while enabling clients to achieve ‘Proven Leadership Growth.’

Let’s connect:


Loichinger Advantage Client Logos

By interacting regularly with other successful CEOs in a transparent and open relationship, I not only learn, but also feel the challenge, respect, and connectedness that you would hope for in a strong peer group.

Scott Gittrich | CEO

Toppers Pizza

Dan asked the hard questions while guiding me to rediscover my strengths and passion, as I worked to better meet challenges and improve my leadership ability.

Mary Tilton | VP, Operations


I found Dan to be a great listener who provided constructive feedback at the same time. Though I have 25 years of career experiences, I had never tried coaching before. The experience was invaluable to me.

Carolyn Jenner | CEO

Junior Achievement, Europe

Dan was engaging, a great listener, and extremely thought provoking as our strategy coach & facilitator. I highly recommend Dan.

Tina Fuhs | HR Director

Wismarq Corporation

Latest Blog Posts

Giving Creates Ripples

Giving Creates Ripples

My wife and I have often given to community causes we care about for years.  This summer I found the combination of charitable giving and my love for biking coming together.  What I didn’t expect was the widening ripple effect my summer rides would create. Lessons learned?  Open your mind and consider bigger impacts for the efforts you put forth at work and your lives.  You may send positive ripples with others that continue to grow.

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Fresh Insight About a Perennial Challenge

Fresh Insight About a Perennial Challenge

For far too long, leaders have been taught that accountability is holding an employee to what they committed to, or what you asked them to do. The problem is that approach is transactional, and fuels burnout when we need to retain talent more than ever. Accountability is relational and drives high-performance cultures. Interested to learn more? Read on.

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Life is a Climb & A Journey Worth Experiencing

Life is a Climb & A Journey Worth Experiencing

Life is a climb, with up and down paths to our journey. Picture a climber’s journey to the summit of a mountain. Rarely is it a straight line to the top. Not only do they need to go down to go back up, but obstacles present themselves along the way.

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